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Music video begins and opens with establishing shots of dark, gloomy setting of London estate specifically in West London. Tracking shots of artist follows up behind him as he walks towards the car. Then there is the use of mid shot of artist entering and stepping in the vehicle and closes the door behind him leading up to a close up shot of car keys turning on the ignition creating tension and mystery. Followed by a mid shot of artist driving the car and steering the wheel and begins lip-syncing to the song that he turns on using the car radio, the car radio song becomes louder and part of the shot instead of being listened to on the radio. At this point the music video switches between cuts of artist greeting people in the area such as the estate park and the corner shop or chicken shop(close up, shot reverse shot), driving his car (mid shot) and sitting on sofa inside a house (mid shot). Artist gets out the car and greets his friends inside estate parking lot and make their way inside together; portrayed with a long shot. Long, tracking shot captures artist and friends.

TREATMENT

PITCH

'Set in the dark, gloomy setting of underground south London, a well-known figure in the community goes about his daily business - no matter how unlawful it may be'

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